Many names for pubs that appear nonsensical may have come from corruptions of older names or phrases, often producing a visual image to signify the pub. For example, the name The Goat and Compasses is a corruption of the phrase "God encompasseth us". These images had particular importance for identifying a pub on signs and other media before literacy became widespread. Another example of a mistaken pub name is the Oyster Reach pub in Ipswich , England . This pub spent several decades being called the Ostrich, before historians informed the owners of the original name. More possible but uncorroborated corruptions include "The Bag o'Nails " (Bacchanals), "Elephant and Castle", ( Infanta de Castile ) and "The Bull and Bush", which purportedly celebrates the victory of Henry VIII at "Boulogne Bouche" or Boulogne-sur-Mer Harbour. While these corruptions are amusing there are usually more substantiated explanations available.
A too-obviously humorous name is likely to be a recent coining of a marketing executive, rather than traditional. This is especially true for names with unsubtle double-entendres or names that have elements common to all the pubs in a particular chain (eg "XXXX and Firkin").
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